Care and Support, A collaboration between Saudamini Kalra and Neena Percy, 2019.
for full video please email for the password
Work is worship. Love is service. The customer is always right.
The interaction between customer and employee involves complicated role-playing based on power, gender and economic relationships. This is particularly apparent in the world of Customer Service Representatives, who serve to bear the often-trivial ire of strangers with a smile. They are trained to be calm under pressure, polite in the face of insolence, and all-forgiving. Only in the most extreme of cases are they to “talk back”.
At times exciting, at times humiliating – the role-play of customer service can be seen as a form of performance itself. In the film, the lines between performer and employee are blurred as the protagonist is seen going through a range of warm up exercises, rehearsals and moments of anxiety as she prepares to take on the personality of a “happy to serve” employee.
Exhibited in Ocular Inc, Thames-Side Studios Gallery, April 2019.